Why Are New Balance 990 So Expensive?
New Balance is a renowned brand known for its high-quality sneakers and athletic footwear. Among its popular models, the New Balance 990 has gained significant attention in recent years. However, with popularity often comes a higher price tag. Here, we will explore the reasons why New Balance 990 sneakers are considered expensive.
1. Quality Materials: One of the primary reasons for the higher price of New Balance 990 is the use of premium materials in their construction. These sneakers are crafted with top-notch leather, suede, and mesh, ensuring durability and comfort. The quality materials not only enhance the overall aesthetics but also contribute to the longevity of the product.
2. Handcrafted in the USA: Unlike many other popular sneaker brands, New Balance takes pride in manufacturing a significant portion of their shoes in the USA. The New Balance 990 is one such model that is handcrafted in their factories located in Maine and Massachusetts. The labor-intensive production process, along with higher wages in the USA, contributes to the higher price of these sneakers.
3. Specialized Technology: New Balance is known for its innovative technology and extensive research in the field of athletic footwear. The 990 series incorporates advanced cushioning systems, such as the ENCAP and ABZORB technologies, which provide superior comfort and support. These technological advancements, along with ongoing research and development, add to the overall cost of the shoe.
4. Limited Editions and Collaborations: New Balance often releases limited edition versions of their popular models, including the 990 series. These special editions feature unique colorways, materials, and collaborations with renowned designers or brands. Limited availability and exclusivity make these sneakers highly sought after, resulting in higher price tags.
5. Made to Last: New Balance prides itself on producing durable and long-lasting footwear. The 990 series is no exception, designed to withstand heavy use and retain its quality over time. The brand’s commitment to creating products that are built to last contributes to the higher price, as customers are willing to invest in a product that will serve them well for an extended period.
Q: Are New Balance 990 worth the price?
A: While the price may be higher compared to other sneakers on the market, many customers believe that the New Balance 990 is worth the investment due to its quality materials, comfort, and durability.
Q: Do New Balance 990 run true to size?
A: Yes, New Balance 990 sneakers generally run true to size. However, it is always recommended to refer to the brand’s sizing guide or try them on in-store to ensure the perfect fit.
Q: Can I find New Balance 990 on sale?
A: Occasionally, New Balance offers sales and discounts on their website or through authorized retailers. However, limited edition versions or collaborations are less likely to go on sale due to their exclusivity.
Q: How do I take care of my New Balance 990 sneakers?
A: To maintain the quality and prolong the life of your New Balance 990 sneakers, it is recommended to clean them regularly with a soft brush or cloth. Avoid machine washing and excessive exposure to water or harsh cleaning agents.
In conclusion, the New Balance 990 sneakers are considered expensive due to the use of high-quality materials, handcrafted production in the USA, specialized technology, limited editions, and their long-lasting nature. Despite the higher price, many customers believe that the investment is justified by the superior comfort, durability, and overall quality of the product.